Dr. Mehdi Akhgari graduated with a PhD in Marketing from the Asper School of Business at the University of Manitoba (2011-2016). Before joining University Canada West in 2017, he was a faculty member within the Department of Business and Administration at the University of Winnipeg (2015-2017).

Dr. Akhgari’s main research stream focuses on relationship marketing and consumer loyalty, but his further projects address issues regarding consumer well-being and attitudes, trust, commitment, healthcare management, foreign market expansion commitment, and hedonic legitimacy of new ventures. He has published in Journal of Retailing and Consumer Services, International Journal of Bank Marketing, and Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector,and he has presented his research at major conferences, such as ACR and ASAC.

Dr. Akhgari has years of experience teaching courses such as Advertising, Introduction to Business, Advanced Topics in Marketing, and Fundamentals of Marketing. In addition, Dr. Akhgari holds a Master’s degree in Textile Management (2007) and a BSc in Textile Engineering (2004), and he has many years of professional and managerial experience in the information technology industry and, currently, the Canadian food industry. Before joining Asper, Dr. Akhgari was the managing director of Silicon Systems of Golestan Company, in addition to several years of service as a board member and marketing analyst with Silicon Technology Systems Company.